Where Actors Stop Winging

Their TVC Auditions —

And Start Booking Repeatedly.

A three week intensive designed to help actors level up their TVC auditions with purpose and advertising-specific tools so they can book the job without working harder, winging it, or missing out on that bigmumma paycheque.

You know 2026 could be different.
The year you finally:

Learn how to audition with TVC-specific precision combined with creative playfulness
Crack the TVC code like an advertiser and professional collaborator
Book multiple TVCs and find financial freedom as an actor

But right now, you’re stuck in the same pattern:

Not understanding how to actually audition for TVCs with ease and specificity (we’re not taught this at drama school!)
Believing booking TVCs is a gamble so you wing it every time without any prep or purpose (a self-fulfilling prophecy disaster!)
Not realising how much is 100% within your control when it comes to TVCs, or how to use this to your advantage and stand out

And the dangerous part?
If you don’t change something in your approach to TVCs, you’ll remain exactly where you are – burning out and never landing the role.

You don’t need to:

Work harder
Find a better agent
Dye your hair blue in order to stand out

What you actually need is to invest in learning how to reliably become casting directors’ first-choice actor for the job.

The real cost of not changing isn’t just not booking the job, it’s:

Missing opportunities to work with big-time directors
Staying trapped in self-doubt that’s keeping you playing small
Staying burnt out in your muggle job, and not getting the chance to travel, work on a passion project, or pay your bills with ease

The biggest risk isn’t investing or committing to change. The biggest risk is reaching the end of the year and realising you’re exactly where you were a whole year ago.

This is what you actually want – To:

Master the TVC audition with confidence, creativity and precision
Nail the callback and book the job
Work repeatedly on set with top-tier professionals and make a living out of acting

And you know it’s possible.

All you need is The TVC Formula and the skills to put it into practice in a repeatable way that increases your creativity and ability to think like an advertiser.

That’s exactly why I created:

The TVC Formula Bootcamp

A three-week intensive designed to help actors go from winging TVC auditions to booking ads repeatedly.

Start Date: February 10th SOLD OUT! Fill out the form below to be added to the waitlist for exclusive first access to a second class.

This intensive isn’t about hustling harder or doing crazy things to stand out.

Inside The TVC Formula Bootcamp, we:

Work smarter by diving deep into the 5P Framework of The TVC Formula
Put The Psychology of Advertising Principles and TVC Formula tools into practice with multiple audition briefs and self tapes
Receive expert live coaching and personalised feedback

That’s how you master your TVC audition skills and land the job this year.

WHAT’S INCLUDED

6+ hours of live classes including trainings, coaching, and individualised feedback
Replays available for a month
Feedback on any TVC tapes you produce during our three weeks together (not just assigned scripts from class)
The 5P TVC Formula Framework breakdown resource
30% discount for 1:1 TVC self tape coaching

Week 1:

From Actor to Confident Collaborator

What happens:

The Psychology of Advertising Implementation Plan
The TVC Formula Training: Pillar 1, 2 & 3

Perspective: The Identity Power Shift
Performance: The TVC-Specific Level Up
Preparation: The Advertiser’s Strategic Lock In

Self tape playback and notes

Result: You will know how to elevate your auditions by shifting your mindset for success and implementing the Psychology of Advertising Principles and TVC-specific tools from The TVC Formula.

Week 2:

Nail the Brief boldy

What happens:

The TVC Formula Training: Pillar 4 & 5

Presentation: The Art of Visual Authority
Personality: The Unstoppable X-Factor Energy

Nail the Brief Break Down
Self tape playback and individualised feedback
Live coaching

Result: You will know how to master the TVC brief break down so you can audition with clarity and purpose, and audition boldly using your unique je ne sais quoi.

Week 3:

Creativity Level Up & Stand Out

What happens:

Training: Putting the Contrast Effect into Practice
Training: How to Slay the Slate
Nail the Callback
Live coaching – Mock Zoom callback with individualised feedback

Result: You will know how to stand out using the Contrast Effect, how to slate with ease, and how to nail the callback.

By the end of The TVC Bootcamp, you will have:

Certainty and courage in the intelligent choices you make when auditioning for TVCs
Revolutionised your TVC auditions by thinking like an advertiser & taking advantage of The TVC Formula 5P Framework so you stand out
The skills to build trusting relationships with casting directors so they keep bringing you back in
The tools needed to reduce casting’s decision-making efforts so you become an easy “yes”, and book the job repeatedly

Without:

Any guess work
Fear of spending another year not booking
Wasting your money

This is for you if:

You are serious about wanting to land hero/lead roles in TVCs
You are ready to grow in your confidence and skills
You are ready to be called back and hired again and again

This is not for you if:

You are 100% satisfied with the outcomes of your current TVC auditions
You want to be cast as the extra or background actor
You don’t want to challenge yourself

INVESTMENT

Total Value: $997+

Your Investment: $997+ $444

Or Payment Plan option available: x6 weekly payments of $88

FAQs

What if I can’t attend live? Replays are available for a month

When is it? Tuesday 10, 17 & 24th February, 7-9pm SOLD OUT! Fill out the form below to be added to the waitlist for exclusive first access to a second class.

Where are the classes? Online on zoom

How much time do I need? 2 hours each week for the live classes + 30-60 minutes each week to film a self tape

What’s the class capacity? Exclusive to 12 actors only

You have 2 choices:

Stay where you are and know your TVC game won’t change
Or lock in the proven framework that makes TVC audition success inevitable

The TVC Formula BOOTCAMP HAS sold out!

FILL IN THE FORM BELOW TO BE ADDED TO THE WAITLIST FOR EXCLUSIVE ACCESS TO A SECOND BOOTCAMP: